What are the benefits of having a virtual tour of my business?
Web users search habits tend to change all the time. They constantly require more information, most of the time right-to-the-point without having to search too much. If that need is not fulfilled instantly, they will move on the next website that might be more useful. Such search could be related with finding the ideal hotel for your perfect holidays.
Reduction of wasted time for visitors
Real estate listings with virtual tours
You can read below, some interesting facts and stitistics on the added value and benefits virtual tours can offer you, as a promotion and marketing tool for your business:
Average visit duration in a website without/with a virtual tour:
Surveys relative to virtual tours
- Planet Home's 'Trend Study' has concluded that 75% of potential customers and visitors consider a virtual tour to be a major decision making tool before proceeding to a purchase.
- A study carried out for “Best Western” in the U.S.A. has shown that the booking percentage of hotels using a virtual tour of their interior and exterior spaces was increased by over 45%, compared to the ones using common techniques.
- A study for Omni Hotels, has shown that the possibility of an on-line booking was 67% greater on a website that used a 360° virtual tour. Most of Omni Hotels are now using virtual tours on their websites. (Omni Hotels webpage)